Other material

  • Other material
    • Member State: Estonia
    • Title: Guidelines for compliance with fair commercial practices in advertisements of telecommunication sector
    • Emanating from: Tarbijakaitseamet (Estonian Consumer Protection Board)
    • URL: http://www.tarbijakaitseamet.ee/juhend-telekom-sektori/
    • Keywords: advertisement, children, combined offers, comparative advertising, free, information requirements, misleading advertising, misleading commercial practices, misleading price, payment, price, price comparison, price information, product characteristics, promotional sales, sectoral legislation
  • Directive Articles
    Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 6, 1., (d) , Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 6, 2., (a) , Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7, 2. , Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7, 4.
  • Headnote
    The guidelines aim to prevent the use of any unfair and misleading commercial practices in advertisements of the telecommunications sector.

    The guidelines concern the following topics: how should important terms and conditions be presented in advertisements, the use of the notions “free” and “unlimited” in advertisements, the use of comparative advertising, the specifics of advertising targeted to children and the requirements for advertisements of products sold for credit.

     
  • General Note
  • Full text
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