Legal Literature

  • Legal Literature Details
    • Member State: Spain
    • Title: The overt deception of the brand derived from the advertising context
    • Subtitle:
    • Type: article
    • URL:
    • Author: MARTÍNEZ SÁNCHEZ, N.
    • Reference: DIARIO LA LEY, Nº 8869, SECCIÓN DOCTRINA, 23 DE NOVIEMBRE DE 2016, REF. D-409, EDITORIAL WOLTERS KLUWER
    • Publication Year: 2012
    • Keywords: comparative advertising, misleading advertising
    • PDF:
  • Directive Articles
    Misleading and Comparative Advertising Directive, Article 4, (h)
  • Headnote
    This monograph analyses the powers of the holder of the brand and the limits to its use in the advertising context, focusing on the advertising use of the confusing character mark.
  • General Note

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