Legal Literature

Misleading and Comparative Advertising Directive, Article 2, (a) Misleading and Comparative Advertising Directive, Article 2, (b) Misleading and Comparative Advertising Directive, Article 3 Misleading and Comparative Advertising Directive, Article 4 Misleading and Comparative Advertising Directive, Article 4, (a) Misleading and Comparative Advertising Directive, Article 4, (b) Misleading and Comparative Advertising Directive, Article 4, (c) Misleading and Comparative Advertising Directive, Article 4, (d) Misleading and Comparative Advertising Directive, Article 4, (e) Misleading and Comparative Advertising Directive, Article 4, (f) Misleading and Comparative Advertising Directive, Article 4, (g) Misleading and Comparative Advertising Directive, Article 4, (h)

This book gives a detailed account of the historical development of advertising law as well as its relationship with competition law and commercial free speech in a historical and modern context. The book also contains an in-depth analysis of the individual Danish rules regulating advertising.

This book was first submitted to the University of Copenhagen as a doctoral thesis by one of the leading experts in the field of marketing law, Caroline Heide-Jørgensen.