Legal Literature

  • Legal Literature Details
    • Member State: Austria
    • Title: Imitation marketing by using similar product packaging
    • Subtitle:
    • Type: article
    • URL:
    • Author: GAMERITH, H.
    • Reference: ÖBl 2010/4
    • Publication Year: 2010
    • Keywords: case law, comparative advertising, unfair competition
  • Directive Articles
    Misleading and Comparative Advertising Directive, Article 4
  • Headnote
    This article discusses a Supreme Court decision on misleading practices in relation to marketing of products. First,t the case and decision are summarized by the author. Afterwards, he expounds upon different aspects of the reasons. The author agrees in all points with the Supreme Court's reasoning.
  • General Note
  • Related Cases

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