Legal Literature

  • Legal Literature Details
    • Member State: Belgium
    • Title: Comparative advertising
    • Subtitle: Commentaar bij art. VI.17 WER
    • Type: article
    • URL:
    • Author: STRAETMANS, G., VAN LYSEBETTEN, L.
    • Reference: OHRA, Afl. 68, 2014, 59-93
    • Publication Year: 2014
    • Keywords: comparative advertising, confusion, general discussion
  • Directive Articles
    Misleading and Comparative Advertising Directive, link
  • Headnote
    This article provides an in-depth overview of the main criteria that need be complied with for comparative advertising to be lawful. The article refers to European as well as Belgian court cases to illustrate the different criteria in practice.
  • General Note
  • Related Cases

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