Legal Literature

Unfair Commercial Practices Directive, Chapter 1, Article 2 Unfair Commercial Practices Directive, Chapter 1, Article 2, (b) Unfair Commercial Practices Directive, Chapter 1, Article 2, (d) Unfair Commercial Practices Directive, Chapter 1, Article 3, 1. Unfair Commercial Practices Directive, Annex I, 11. Unfair Commercial Practices Directive, Chapter 2, Article 5 Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7 Unfair Commercial Practices Directive, link

The article is an annotation of the decision of the Court of Justice of the European Union from 17 October 2013 (C-391/12). In this case, the CJEU decided that a German requirement to signpost native advertising through the word 'Anzeige' was not inconsistent with the Unfair Commercial Practices Directive. The author agrees with the outcome but is not convinced by the Court's reasoning.