Legal Literature

Unfair Commercial Practices Directive, Whereas, (18) Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 6 Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7 Unfair Commercial Practices Directive, Chapter 2, Section 2, Article 8 Unfair Commercial Practices Directive, Chapter 2, Section 2, Article 9

This article discusses the promotional sales practices in general. In this regard, among other European Community legal instruments, it presents some of the basic provisions of the UCP Directive that deal with misleading and aggressive advertisements.

According to the author, the new notions introduced in the European Community legal regime (that also includes the UCP Directive) are more liberal than the ones previously set forth in local Greek legislation.

The article also analyses the notion of the average consumer according to the UCP Directive.