Doktrin

Misleading and Comparative Advertising Directive, link Unfair Commercial Practices Directive, link

The book examines the fundaments of marketing law in Sweden. It focuses on the protection of consumers as well as that of competitors when traders deploy commercial practices that are misleading and unfair. It puts emphasis on the analysis of both national and EU case law and is an updated version of the first edition from 2013. It is used as course literature.