Jogi szakirodalom

Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7, 1.

Fogyasztók és vállalkozások az új üzleti modellek és a digitális technológiai környezet promóciós tendenciái tükrében.

The author focuses on the new methods of marketing and promotion available to businesses regarding to new digital technology opportunities, with specific attention paid to its relation to consumers. In particular, the author examines social media marketing and targeted marketing. Furthermore, the author also devotes a section to examine how advertising content changed in relation to consumer preferences, the legal aspects of such, what can be considered ethical commerce, and the systems of consumer guarantees (such as labelling).