Rechtsliteratur

Misleading and Comparative Advertising Directive, link

Subjektive Werturteile im Werbevergleich sind unzulässig.

The decision of the Supreme Court of 16. 12. 2014 (4 Ob 209/14k) is discussed in this article. The author concludes the article with a reference to the Union’s legal context on comparative advertising and the transposition of Directives.