Literatura jurídica

Misleading and Comparative Advertising Directive, Article 4 Misleading and Comparative Advertising Directive, Article 4

La objetividad y veracidad en la publicidad comparativa de precios: STJE de 8 de febrero de 2017, asunto: C-562/15: Carrefour Hypermarchés SAS.

Abstract: This last advertising deformation is defined in art. 2 of such Directive (LAW 12578/2006), as: "any publicity that, in any way, including its presentation, leads to error or may mislead the people to whom it is directed or affected by and that, due to to its deceptive nature, may affect its economic behavior or, for these reasons, harms or is capable of harming a competitor”.