The court found, based on materials presented by MonaVie’s partners, that the aim of MonaVie is to broaden its sales scheme by soliciting new members, who would receive benefits primarily through soliciting other consumers to join with the system and not from the sale or consumption of the products.
This qualifies as pyramid scheme, which is automatically prohibited due to point 12 of annex I of the UCP Directive.
The court also found that the defendant had created possibilities for developing and broadening the pyramid scheme in Estonia.
As a result, the defendant's practices amounted to unfair and prohibited commercial practices.
URL: http://www.tarbijakaitseamet.ee/ettekirjutused-2012/
Täistekst: Täistekst