The Authority ruled that defendant did not offer the discounted price automatically, as it was established that the discounted price could only be obtained on the condition of paying in instalments. As a result, the Authority stated, the crossed out price in the promotion is misleading as it gives the impression that it is applicable regardless of the payment method used. Finally, the Authority held that the defendant thus had failed to properly inform the consumers by providing the necessary information on the conditions to enjoy the announced price discount. This is likely to distort the economic behaviour of the consumers so as to induce them to take a transactional decision that they would not have taken otherwise.
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