The defendant, a telecom operator, launched a promotional campaign between 16 June 2009 and 31 July 2009 using several promotional means (including amongst others advertisings in magazines, posters in show-windows, leaflets), etc. The promotion for a telephone subscription included the slogan "0 forint after 5 minutes, for 3 months".
Certain additional terms and conditions were indicated in smaller letters beneath the eye-catching slogan, stating that the same service would be granted for a monthly fee after the expiry of the 3 months term, and that the free minutes would only be granted for inland calls within the network of the defendant.