The defendant carried out a very intensive advertisement campaign in the period from 2 May 2009 until 31 July 2009. It announced in various advertisements to offer mobile Internet packages for a subscription fee of HUF 2.000.
However, it did not disclose that this possibility was only available for a limited period of time (from 2 May 2009 until 31 July 2009). The fact that the subscription fee would be doubled to HUF 4.000 after this period, was only communicated to consumers on the internet and at the sales points where consumers could enter into individual subscriber contracts.