The Italian Competition Authority decided that the inclusion on packaging and on commercial communications of food products of a slogan contemplating the approval of a nation professional federation, in the absence of any approval by such federation, constitutes an unfair commercial practice and, in particular, a per se misleading commercial practice.
The inclusion of such slogan is able to influence the consumers' transactional decision, since consumers are induced to retain that the products having this slogan are special products, whereas they do not present any specific characteristic. Moreover, the FIMP" (Italian Federation of Pediatrician), being a professional association, must adhere to a higher degree of professional diligence.